RIO FASHION WEEK summer 2013

 From 22 to 25 of May all attention in fashion industry was focused on Rio de Janeiro. Considering that still the biggest Brazilian fashion event takes place in Sao Paulo, RFW is becoming more and more popular, attracting new designers. 

Well, analyzing collections presented in Rio, I can describe summer 2013 in few words: NEON, AFRICA, DENIM; most of designer were creating their collection in this frameworks. 

Sacada and Alexander Herchcovitch were inspired with African culture. A. Herchcovitch became so impressed with lifestyle of African tribues that he created pens and blouses with world map print, marking location of tribues on this map. In general he used natural colors: blue, beige, red.

photo by:afonsogossipboy.wordpress.com

The designer of Sacada didn't resist infront of African beauty as well. The collection was created with desire to show the style of Morocco, trying to reveal all devirsity of this country, mixture of poverty and wealth. The image was created using fabrics with mosaic prints, combinations of white, golden, metallic colors.

photo by:modanapassarela.com.br

One more collection, where was used travelling expirience - freshmen of RFW "Oh, boy" brand, but this group of designer looked a little bit further then Morocco; Oh boy presented its vision of Japan. Dresses with panda prints, typical Japanese hairstyle, pink, black, white and flowers - smart combination of traditional Japan and innovations.

photo by:dominiodamodablog.com.br

Oestudio continued ethnic line on the catwalk with its safari style men shirts and jeans, but diversified it with black-yellow snikers and neon T-shirts

photo by:closetonline.com.br

Awesome casual looks were presented by Coca-cola brand; collection was made in light blue colors. Denim jumpsuits, red jackets, bright zigzag print shorts - "must-have" things next summer, according to Coca-cola.

And ofcours fashion week in Brazilian capital of beach fashion can't be without bikini collections.

photo by:blogtopmodels.blogspot.com.br

According to  Blue Man and Poko Pano you must find space in you wardrobe for white and neon bikini and swimming trunks. Next summer is going to be extremly bright; good time for experiments. :)

photo by:milkmelook.com

photo by:sortimentos.com